Carla Sertin Takes the Helm: WIRED Middle East's New Direction

WIRED Middle East announced today that Carla Sertin will lead as Head of Editorial Content starting November 10th, 2025. This marks a decisive step in branding WIRED as a pivotal platform under Condé Nast in the Middle East, set to broadcast the tales of technological, scientific, and cultural transformation.

A Visionary Leader in the Spotlight

Carla Sertin is no stranger to the media landscape of the MENA region. With nearly a decade of experience, her journey from a reporter at Forbes Middle East to an editor role in Oil & Gas Middle East has set a solid foundation for her to take WIRED Middle East to new heights. Carla’s expertise in digital transformation and sustainability offers a fresh perspective, crucial for leading the region’s narrative on innovation. “Carla’s appointment marks a pivotal new chapter for WIRED Middle East,” stated Katie Drummond, WIRED’s Global Director.

WIRED’s Middle Eastern Legacy

According to Condé Nast, the bold step of bringing WIRED Middle East under Condé Nast’s ownership is a testament to the region’s booming media and innovation sectors. Thomas Khoury, Managing Director of Condé Nast Middle East, embraces this transition, hoping to spotlight the Middle Eastern influence in the global innovation economy.

Carla Sertin’s vision aligns seamlessly with WIRED’s mission. As she takes the lead, Carla aims to transform the storytelling landscape by amplifying stories of innovation that define the Middle East’s contribution to the global tech scene. “The Middle East is building a legacy of transformation,” she remarks, highlighting the immense potential for growth in this digital age.

Launching with Fresh Initiatives

WIRED Middle East is set to launch its digital-first platform in Q1 2026, followed closely by a biannual print issue. Under Carla Sertin’s editorial leadership, the platform seeks to establish itself as a beacon for technological and scientific narration, both regionally and globally. This new era for WIRED Middle East is just beginning, promising a vibrant future for the storytelling of tomorrow’s innovations.