In a bold and exciting move, the renowned California lifestyle brand PacSun is marking its foray into the international market by setting its sights on the Middle East. Collaborating with Majid Al Futtaim, a leading name in the shopping mall arena of the region, the venture promises to be a game-changer.
A Strategic Partnership
PacSun’s decision to partner with Majid Al Futtaim, a titan known for its sprawling networks across the Middle East, Africa, and Asia, is set to pave the way for a major retail breakthrough. The California-based company, which commands around 350 stores stateside, will see up to 20 new flagship stores gracing destinations like Dubai and Abu Dhabi in the next five years.
The Middle East Market—A Perfect Fit
Why expand to the Middle East? It offers an unparalleled opportunity for brands targeting Gen Z and Gen Alpha demographics. With 60% of the GCC’s population under 30, and one of the world’s most digitally engaged communities, PacSun is perfectly positioned for success.
The First Step Beyond Borders
The initial splash will happen at the iconic Mall of the Emirates in Dubai, scheduled for early 2026. This marks not just PacSun’s first international store but a significant milestone in the brand’s global journey. According to WWD, it will define its presence as more than just a retail outlet but as an epicenter of fashion and youth culture.
The Power of Promotions
Ahead of its grand store launch, PacSun isn’t wasting any time. They’ve announced a captivating collection that will debut during the Abu Dhabi Formula 1 Grand Prix. With items like the Pole Position jacket and Sunset Souk mesh shorts, the collection resonates with the youthful, lively spirit of the Middle East.
A Vision for Co-Creation
Brieane Olson, CEO, emphasizes that this expansion is more than a numbers game. “Expanding into the UAE, one of the world’s most dynamic and youthful regions, marks a pivotal step in PacSun’s global journey,” Olson shared. The focus is on co-creating with communities, listening to their aspirations, and providing a platform for authentic self-expression.
The Influence of Majid Al Futtaim
Majid Al Futtaim’s extensive network and understanding of regional markets make this partnership promising. The enthusiasm is mirrored by Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, who sees PacSun’s arrival as a celebration of creativity in the GCC. This initiative aligns with their commitment to engaging youth through innovation.
PacSun’s venture into the Middle East is more than a simple geographical expansion; it’s an embrace of culture, identity, and a shared vision for the future.
